Hello
My name is Cheryl Hird and my label is …Chezzle… which has been my nick name for most of my life.
 
 
 
My passion is Knitwear design and making garments and accessories. I have been working in the knitwear industry for 4 years both full time and freelance for high street suppliers and have recently become more interested in selling my work through Markets, such as East London Design Market which I organised with a friend, and also selling my work online. A lot of my work is quite quirky and fun, I get inspired by things that make me laugh, things that people wouldn't necessarily associate with knitting such as graphic signs and unusual scale and proportion such as in The Borrowers. I love the different textures and patterns that can be created through knitting and for its versatility. I hand and machine knit fabrics using a variety of yarns and processes. There are still so many techniques I want to learn so my work is constantly evolving.

I believe in Slow Fashion not Fast Fashion and therefore the need for recycling and reusing. I create things using unused garments and reusing fabrics and trims to create new and exciting garments and accessories. I also love mixing and matching things like vintage, crafts and old techniques. I use Merino wool for its soft luxurious feel as well as cottons, soft leather and wool yarns & fabrics. My label is about having fun with clothing and accessories and enjoying handmade one off pieces that no one else will have. I'm a Christian too and believe that my worship to God is through the use of the creative gifts he's given me.
To see a selection of what I make take a look at my the My Work section and to buy through my Store.